cv

Brands interact with humans, not devices. I love to explore what the cross-over between data science and UX design can do to make the interaction between humans and brands/products smarter and still feel authentic. I firmly believe that the future of apps and web is all about personal user experiences.

Work experience

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Senior UX/UI designer – Mobile apps
01.2018 – current
funda, Amsterdam
Continue on the exiting projects for our native apps, and also coaching other designers in the team specifically on quantitative testing (A/B tests, multivariate) and data-driven UX. Researching new features and optimizing existing features based on our customer journey. 

sprinboard

UX Mentor
02.2016 – current
Springboard, remote
At Springboard, mentors are handpicked for their depth of experience and their love of teaching. I love to mentor students that are new in the field of UX and help them grow as designer. 

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UX/UI designer - Mobile apps (iOS, Android)
04.2016 – 12.2017
funda, Amsterdam
It's quite an honour to make one of the apps that's in the pocket of literally every other person in the Netherlands. At funda, I have worked on a full redesign of the apps up to a stage where we could phase out the existing funda apps.

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UX/UI designer – Lead Designer
10.2012 – 03.2016
NEWCRAFT, Amsterdam
As a part of the Marketing & Communications team, I have helped to create several lines of brochures for bachelor's programmes of the School of Social Work and Law and developed internal print campains for these programmes. My role within the team was mostly focused on print + digital design and bringing innovation to our marketing mix. 

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Communication Officer 
08.2010 – 11.2012
University of Applied Sciences, Amsterdam
As a part of the Marketing & Communications team, I have helped to create several lines of brochures for bachelor's programmes of the School of Social Work and Law and developed internal print campains for these programmes. My role within the team was mostly focused on print + digital design and bringing innovation to our marketing mix. 

frizzee2

Lead UX/UI Designer 
11.2011 – 09.2012
Frizzee, Hoofddorp
As Lead UX/UI designer I was responsible for creating a wide range of digital products from corporate identities to fully responsive websites and presenting them to involved stakeholders.

logo oneill

UX/UI Designer (internship + contract)
06.2008 – 06.2010
O'Neill European HQ
During this internship of initially 8 weeks (yes, this got out of control :)), I had the opportunity to work alongside a lot of great marketing and design professionals and learned a lot about E-Commerce. When I was offered to extend my internship into a 2-year contract, I was thrilled. We launched the very first online store of O'Neill at the time of "Who is really going to buy clothes online?", and I got to design the entire shop. I loved every day of bringing the online store to life and eventually continuously optimizing the performance of the store.

Skills

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photoshop
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invision
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UX Research: usability testing, A/B and multivariate testing, focus groups, concept tests, surveys, field research, competitive analysis, data analysis

Volunteer

awwwards

Crew + Co-host of annual Prize Giving Ceremony with Mr. Bingo
01.2018
Awwwards Berlin

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Crew
06.2017
Awwwards Los Angeles

uxstrat

Assistant of UX Strat workshop Customer Journey mapping
04.2017
UX Strat conference

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Crew + Host meet-up on Future of Creativity and Tools at Ustwo offices
02.2017
Awwwards London

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Crew
06.2016
Awwwards New York

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Crew
01.2016
Awwwards Amsterdam

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Crew 
02.2015
Awwwards Barcelona